Business
innovation

Business innovation is when companies implement new processes, ideas, services, or products with the goal of boosting the bottom line. It could mean launching new and improved products or services (which can lead to higher revenue), making an existing process more efficient, or solving a current business problem (both of which cut down on costs and save time). A business focus on brainstorming, design thinking, or the establishment of an innovation lab can drive business innovations. The key element of innovation is that it drives revenue for the company and most importantly results in happier customers.

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This is how we can help!
 

Methods used:

• Heuristic analysis

• The 5‐whys

• Shadowing

• Stakeholder interviews

 

Outputs created:

• Business canvas model

• Stakeholder maps

• Value proposition

• Customer lifecycle maps